Dunning & failed payment recovery guides

What Is Involuntary Churn?

Definition, causes, benchmarks by company stage, and how to fix the recoverable third of your churn.

How to Recover Failed Stripe Payments

The step-by-step 2026 playbook: decline codes, Smart Retries, the dunning sequence, win-back, and the math.

Dunning Email Best Practices

Per-decline-code templates, a full Day 1/3/7 sequence with copy, timing data, and deliverability rules.

Involuntary Churn Rate Benchmark

What a healthy involuntary churn rate looks like by company stage, and how to measure yours.

Stripe Failed Payment Rate

What is normal for Stripe failed payment rates, what drives them, and how to bring yours down.

Stripe Subscription Failed Payment Email

What Stripe's default email sends versus the branded email you should be sending instead.

Why Do Stripe Payments Fail?

The 6 causes, each with its decline code, whether a retry helps, the retry window, and what it needs to recover.

Recover Expired-Card Payments in Stripe

Retrying an expired card never works. The Card Account Updater, a copy-paste card-update email, and pre-dunning.

Stripe insufficient_funds: Retry or Email?

The card is fine, so retry it on a payday-aware schedule, and don't tell them to update a card that works.

Stripe Do Not Honor (05): How to Recover

A generic bank decline with no reason given. The retry window, a call-your-bank email with a script, and what you can't fix.

Stripe generic_decline: The Catch-All Code

The catch-all soft decline. A soft-vs-hard decision tree, the retry window, the 50% retry rule, and a copy-paste email.

Is Stripe Smart Retries Enough?

The honest answer by MRR stage: real recovery rates, the expired-card limit, and when to add a layer.

Stripe Dunning: The Complete Guide

Set up Stripe's native dunning step by step, understand what it misses, and build a complete recovery stack.