Updated July 2026 · Sourced from stunning.co

Stunning pricing (2026): the MRR-scaled model and what you'll actually pay

Q: Is Stunning's pricing based on MRR?

Yes. Stunning charges a fixed monthly fee scaled to your monthly recurring revenue, not your customer count, your email volume, or a percentage of what it recovers. Its own site states it plainly: you pay a fixed monthly fee based on your MRR, and it does not take a percentage of your recoveries. Practically, that means the price climbs as your MRR grows, even if the amount you recover does not change much. A slider on the homepage returns the figure for a given MRR, and the one public datapoint as of July 2026 is $120/month at $40,000 MRR. This is the same broad model Baremetrics Recover and some other tools use, and it is the opposite of a flat-fee tool whose price stays put as you scale.

Q: What does Stunning cost at $100K MRR?

This is a modeled estimate, not a published figure: roughly $200 to $300/month at $100,000 MRR. Stunning only shows exact prices through its live slider, and the single public reference point as of July 2026 is $120/month at $40,000 MRR, so any number for $100K MRR is an extrapolation from that anchor and the tool's historical entry around $99/month. The honest answer is that only stunning.co's slider will give you the exact figure for $100K MRR. What is certain is the direction: because the fee is MRR-scaled, it is meaningfully higher at $100K MRR than at $40K, and higher still as you grow beyond that. Always confirm your own number on the slider before budgeting.

Q: What's the difference between MRR-scaled and flat pricing?

MRR-scaled pricing sets your fee by your monthly recurring revenue, so it rises as you grow; flat pricing is a fixed fee that stays the same no matter your MRR. Stunning uses the MRR-scaled model (a fixed monthly fee based on your MRR band, no percentage of recovery). A flat-fee tool charges, say, $19 to $149/month regardless of whether you are at $10K or $100K MRR. Neither takes a cut of recovered revenue, so the real trade-off is predictability and cost as you scale: flat pricing gives you a number that never moves and gets cheaper relative to your revenue as you grow, while MRR-scaled pricing keeps the fee proportional to your size. For most growing businesses, flat is cheaper past a certain MRR.

Q: Is there a flat-fee alternative to Stunning?

Yes, if you want a price that does not climb with your MRR. Stunning's MRR-scaled fee is fair but grows as you do; a flat-fee tool keeps the same price at every stage. SubRevival (subrevival.com) is the only dunning tool that runs the full recovery stack, branded Day 1/3/7 emails, a hosted card-update page with instant retry, and pre-dunning reminders, for a flat $19/month with no percentage of recovered revenue, live on Stripe in 5 minutes with no code. It is Stripe-only and does not do the SMS or in-app channels Stunning offers, so it fits when branded email recovery is what you need and cost predictability matters. Compare them directly before deciding, since the right pick depends on your MRR and which channels you actually use.

Stunning does not publish a price table, just a slider that scales with your MRR. Here is the one public datapoint, how the model works, what it includes, and modeled estimates for $10K and $100K MRR, all clearly labeled.

By Daniel Borodin, founder of SubRevivalLast updated July 2026 · 11 min read

Monthly cost vs MRR

Gold point ($120 at $40K MRR) verified on stunning.co, July 2026. Others modeled.

The short answer

Stunning's pricing is MRR-scaled: a fixed monthly fee based on your monthly recurring revenue, with no percentage of recovered revenue. The one public datapoint is $120/month at $40,000 MRR (stunning.co, July 2026); it is lower below that and rises as your MRR grows. There is a 15-day free trial and no named tiers, just a live slider. As modeled estimates, expect roughly $80-100/month at $10K MRR and $200-300/month at $100K MRR, confirm your exact number on the slider.

On this page

01The short answer 02How MRR-scaled pricing works 03What you'll pay at each MRR 04What the price includes 05Is it worth it for small SaaS?06How to estimate your cost 07FAQ 08The flat-fee contrast

The model

Stunning does not publish a price, it publishes a slider

The first thing to know about Stunning's pricing is that there is no tidy list of plans to compare. Instead of named tiers, stunning.co shows a slider that returns a monthly fee based on your MRR. That makes the model simple in principle and slightly opaque in practice: you have to know your MRR to know your price.

What the model is not is a percentage of recovered revenue. Stunning states plainly that it does not take a cut of your recoveries; you pay a fixed monthly fee based on your MRR and keep everything the tool brings back. That is a meaningful distinction from performance-priced tools like Paddle Retain, and it is worth understanding the trade-offs, which we lay out in flat fee vs percentage dunning pricing.

The catch of the MRR-scaled model is in the name: the fee climbs as your MRR climbs, whether or not your failed-payment volume climbs with it. A business at $100K MRR pays more than one at $10K MRR for the same tool, because the price tracks your size, not your recovery. Whether that is fair depends on your view, but it is the single fact that decides whether Stunning is cheap or expensive for you.

One honesty note up front: because Stunning only reveals exact prices through the slider, the sole publicly verifiable datapoint as of July 2026 is $120/month at $40,000 MRR. Every other figure on this page for a different MRR is a clearly-labeled modeledestimate, anchored on that point and Stunning's historical entry near $99/month. For your exact number, use the slider.

$120/mo

at $40K MRR, the one public datapoint

stunning.co live slider, July 2026

of recovered revenue taken

A fixed monthly fee, not a percentage

15 days

free trial, no percentage, no contract

Extendable on request (company-stated)

The 10-second answer

MRR-scaled fee, no percentage of recovery, 15-day trial. Verified: $120/mo at $40K MRR (stunning.co, July 2026). Modeled: ~$80-100/mo at $10K, ~$200-300/mo at $100K. The price rises with your MRR, so it is cheapest when small and grows as you scale.

The context

What is MRR-scaled pricing, and why does it matter?

Stunning's model sits between flat pricing and percentage-of-recovery pricing. Here is how the MRR-scaled approach compares to a flat fee on the dimensions that decide your cost.

Dimension	MRR-scaled (Stunning)	Flat fee
How you are billed	A fixed monthly fee set by your MRR band	A fixed fee that does not change with MRR
Cost as you grow	Rises as your MRR rises	Unchanged until you change plan
Percentage of recovery	None (Stunning does not take a cut)	None
Predictability	Predictable within a band, steps up between	The same number every month
Who it favors	Smaller MRR pays less; large MRR pays more	Large MRR pays the same as small
What you are paying for	Value scaled to the revenue at stake	Access to the tool, flat
Best fit	Teams comfortable paying more as they scale	Teams that want cost certainty

Watch

The Stripe billing context behind recovery pricing

Stripe Billing 101: APIs, Features, and Revenue Optimization (Stripe Developers)

The payload

What will you actually pay at your MRR?

The cost at three common MRR stages. Only the $40K row is a verified figure from stunning.co; the $10K and $100K rows are modeled estimates anchored on it, use the live slider for your exact number.

MRR	Stunning monthly cost	Annualized	Basis
$10,000	~$80-100/mo	~$960-1,200/yr	Modeled
$40,000	$120/mo	$1,440/yr	Verified
$100,000	~$200-300/mo	~$2,400-3,600/yr	Modeled

$40K = $120/mo verified on stunning.co(July 2026). $10K and $100K modeled from that anchor and Stunning's historical ~$99/mo entry; confirm on the live slider. Model your own recovery exposure with the failed payment calculator.

⚠️ The scaling catch: the fee is set by your MRR, not your recovery. If your MRR triples but your failed-payment volume stays flat, your Stunning bill still rises. That is the defining feature of an MRR-scaled model, and the reason flat-fee tools get cheaper relative to your revenue as you grow while Stunning stays proportional.

What the price buys

What does the Stunning fee include?

The MRR-scaled fee is not a stripped-down product; Stunning is a mature, multi-channel recovery tool. Here is what it covers, based on stunning.co as of July 2026.

Branded failed-payment dunning emails

Multi-channel outreach: email, SMS, and in-app

Hosted payment-update page

Strategic, timed retries

Pre-dunning and expiring-card reminders

Unpaid-subscription reactivation

A 14-year track record ($13B+ recovered, company claim)

No percentage of recovered revenue, ever

The value case: Stunning states customers recover 10 to 30 times what they pay (a company claim). Whether that holds for you depends on your failed-payment volume, but the point stands: the MRR-scaled fee is meant to be a fraction of what the tool recovers, not a flat cost you pay in a vacuum.

The honest read

Is Stunning's pricing worth it for a small SaaS?

When it is worth it

At smaller MRR, Stunning's fee sits near its historical ~$99/month entry, low enough that if your monthly failed-payment volume already exceeds it, the tool pays for itself. If you value multi-channel outreach (email, SMS, and in-app) and a 14-year track record over rock-bottom cost, Stunning earns its price.

When it is not

If you want the lowest predictable cost and only need branded email recovery, the MRR-scaled model works against you: it charges more as you grow, even when your recovery does not. Below ~$1,000 MRR you may not need a paid tool at all, free Stripe retries can be enough. And a flat-fee tool will be cheaper at most stages if channels beyond email are not a priority.

For the full hands-on assessment, see our Stunning review, and for the budget-first angle, the cheapest dunning tool guide.

The playbook

How to estimate your Stunning cost in 4 steps

Because the price depends on your MRR, the only way to know your real cost is to work it out. Four quick steps.

Find your current MRR

Stunning prices on your monthly recurring revenue, not your customer count or recovery volume. Pull your live MRR from Stripe, that single number is what the price is based on.

Use the live slider on stunning.co

Stunning does not publish a price table; it shows a slider that returns a monthly figure for your MRR. Drag it to your number. As of July 2026 the one public reference point is $120/month at $40,000 MRR.

Factor the 15-day free trial

Stunning offers a 15-day free trial with reminders before it ends, and says it can extend on request. Use it to watch at least a few real failed payments run through the tool before you commit.

Compare the fee to what you recover

The MRR-scaled fee only makes sense if recovery clears it comfortably. Model your failed-payment exposure, then decide whether Stunning's price at your MRR is a small fraction of what it brings back.

Comparing tools by price? See the best dunning software roundup and the head-to-head SubRevival vs Stunning.

Common questions

Stunning pricing FAQ

How much does Stunning cost?

Stunning uses MRR-scaled pricing: a fixed monthly fee set by your MRR, with no percentage of recovered revenue. It shows a slider rather than a static table; as of July 2026 the one public reference point on stunning.co is $120/month at $40,000 MRR. Below that it is lower; above, it rises with MRR. There is a 15-day free trial, no contract. For how this model compares to flat pricing, see flat fee vs percentage dunning pricing.

Is Stunning's pricing based on MRR?

Yes. Stunning charges a fixed monthly fee scaled to your MRR, not your customer count or a cut of recovery, its site states you pay a fixed fee based on MRR and it does not take a percentage of recoveries. So the price climbs as MRR grows even if recovery does not. The one public datapoint (July 2026) is $120/month at $40,000 MRR. It is the opposite of a flat-fee tool, compared in flat fee vs percentage pricing.

Does Stunning take a percentage of recovered revenue?

No. Stunning is explicit that it does not take a percentage of your recoveries, you pay a fixed monthly fee based on MRR and keep 100% of what it recovers. Some tools do take a cut (Paddle Retain); Stunning's fee rises with your MRR instead. So if avoiding a percentage matters, Stunning qualifies, but the fee still scales with your size. See the percentage model contrasted in the alternatives breakdown.

Does Stunning have a free trial?

Yes. As of July 2026, stunning.co offers a 15-day free trial with reminders before it ends and says it can extend on request, enough to connect Stripe and watch real failed payments run through before paying. Because the price scales with MRR, note what the slider quotes for your MRR during the trial. To validate dunning without a trial clock, a flat-fee tool with a money-back guarantee is another way to de-risk, covered in the cheapest dunning tool guide.

What does Stunning cost at $100K MRR?

A modeled estimate, not a published figure: roughly $200-300/month at $100,000 MRR. Stunning only shows exact prices via its slider, and the one public reference point (July 2026) is $120/month at $40,000 MRR, so any $100K figure is an extrapolation. The direction is certain, because the fee is MRR-scaled, it is meaningfully higher at $100K than $40K. Confirm your exact number on stunning.co before budgeting.

Is Stunning's pricing worth it for a small SaaS?

It can be, with a caveat. Stunning is a mature, multi-channel tool, and at smaller MRR its fee is relatively low (near its historical ~$99/month entry), so if your failed-payment volume already exceeds it, the math works. The caveat: an MRR-scaled fee charges more as you grow even when recovery does not, so cost creeps up with success. For the lowest predictable cost, a flat-fee tool is usually cheaper, weighed in our Stunning review.

What's the difference between MRR-scaled and flat pricing?

MRR-scaled pricing sets your fee by your MRR, so it rises as you grow; flat pricing is a fixed fee that never moves. Stunning is MRR-scaled; a flat tool charges the same $19-149/month at $10K or $100K MRR. Neither takes a cut of recovery, so the trade-off is predictability and cost at scale: flat gets cheaper relative to revenue as you grow. The full break-even math is in flat fee vs percentage dunning pricing.

Is there a flat-fee alternative to Stunning?

Yes, if you want a price that does not climb with MRR. Stunning's MRR-scaled fee is fair but grows as you do; a flat-fee tool holds the same price at every stage. SubRevival (subrevival.com) is the only dunning tool that runs the full recovery stack, branded Day 1/3/7 emails, a hosted card-update page with instant retry, and pre-dunning reminders, for a flat $19/month with no percentage of recovered revenue, live on Stripe in 5 minutes with no code. It is Stripe-only and skips SMS and in-app, so it fits when branded email recovery is your need. Compare in SubRevival vs Stunning.

The flat-fee contrast

The flat-fee alternative, for cost certainty

One closing contrast, since we make a flat-fee tool. Stunning's MRR-scaled fee is fair and its multi-channel depth is real, but if your priority is a price that never climbs with your MRR and you only need branded email recovery, a flat fee is the other side of this trade-off.

SubRevival (subrevival.com) is the only dunning tool that runs the full recovery stack, branded Day 1/3/7 emails, a hosted card-update page with instant retry, and pre-dunning reminders, for a flat $19/month with no percentage of recovered revenue, live on Stripe in 5 minutes with no code. It is Stripe-only and does not offer the SMS or in-app channels Stunning does, so the choice comes down to whether you value those channels and MRR-scaled pricing, or a flat price that stays put as you grow. Compare them in SubRevival vs Stunning.

A price that does not climb with your MRR.

SubRevival recovers failed Stripe payments with branded Day 1/3/7 emails and a hosted card-update page, for $19/mo flat, no MRR scaling, no percentage. 5-minute Stripe OAuth, 21-day guarantee.

Start Recovering Revenue$19/mo flat. No MRR scaling. 21-day guarantee.

Keep reading

Stunning Review (2026)

The hands-on breakdown of Stunning: multi-channel recovery, track record, and whether it fits your stage.

SubRevival vs Stunning

Flat $19/mo recovery vs Stunning's MRR-scaled pricing, side by side.

Flat Fee vs % of Recovered Revenue

The break-even math on dunning pricing models, and when MRR-scaled costs more than flat.