subrevivalsubrevival
Get started
Updated July 2026 · Sourced from churnkey.co

Churnkey pricing (2026): what it actually costs

The SERP shows $199, $250, and $300, some of it stale, some of it sales-gated. Here is the sourced, canonical breakdown: the one published price, the three custom tiers, the billing cadence, and the real cost at three MRR stages.

By Daniel Borodin, founder of SubRevivalLast updated July 2026 · 12 min read

Churnkey tiers, published vs gated

Starter$250/moCoreCustomIntelligenceCustomEnterpriseCustom
Published Custom / sales-gated

The short answer

As of July 2026, Churnkey's only publicly listed price is the Starter plan at $250/month billed annually (about $300 month-to-month), for teams with under $5,000/month in churn volume. The Core, Intelligence, and Enterprise tiers are custom-quoted (sales-gated). There is a 14-day free trial with no card, the SDK and MCP server are free, and Churnkey lists no percentage of recovered revenue. Source: churnkey.co/pricing.

On this page

01The short answer02Why the SERP shows 3 numbers03Every Churnkey tier, explained04The real cost at 3 MRR stages05$199 vs $250 vs $300, resolved06How to price your own quote07FAQ08The flat-fee context

The problem

Why is Churnkey's price so hard to pin down?

Search "Churnkey pricing" and you get a mess: one article says $199/month, another says $250, a third says $300, and half of them end at "contact sales." None of the numbers are exactly wrong, but stacked together they are useless. This page fixes that with a single sourced answer, checked against churnkey.co as of July 2026, and shows what you would actually pay.

The short version: Churnkey's one published price is the Starter plan at $250/month billed yearly (about $300 if you pay monthly), for teams under $5,000/month in churn volume. Everything above that, Core, Intelligence, and Enterprise, is custom-quoted. The $199 you keep seeing is an older entry price that a lot of third-party pages never refreshed. We label Churnkey's own figures as company-stated, and every modeled number below is marked as modeled.

Why does this matter beyond trivia? Because Churnkey is a flat-rate platform gated by churn volume, not MRR, so the real question is not "how much is Churnkey" but "which tier does my business land in, and what does that cost against the revenue I can recover." Failed payments alone drain real money, they were forecast to cost subscription businesses more than $129 billion in 2025, and 20-40% of subscription churn is involuntary. Pricing the tool correctly is the first step to knowing whether it pays for itself. If you are new to the topic, start with what is involuntary churn.

$250/mo

the only published price (Starter)

Billed yearly, about $300 monthly

$5k/mo

churn-volume ceiling for Starter

Above it, pricing is custom-quoted

3 tiers

are sales-gated, not published

Core, Intelligence, Enterprise

The 10-second answer

Churnkey Starter is $250/mo billed yearly (about $300 monthly) for under $5k/mo churn volume. Core, Intelligence, and Enterprise are custom-quoted. 14-day free trial, no card. SDK and MCP free. No revenue share. The $199 you see elsewhere is an older, stale price.

The context

What the SERP says vs what churnkey.co shows

Every figure circulating for Churnkey traces back to a real source, it is just that the sources are from different moments and different billing options. Here is each number, what it actually refers to, and whether it is current as of July 2026.

Figure you seeWhat it actually refers toStatus
$199/moAn earlier entry price still quoted in older reviews and third-party listings. As of July 2026 it is no longer the published rate on churnkey.co.Stale
$250/moThe current published Starter price on churnkey.co, when billed annually. This is the canonical figure.Current
~$300/moThe same Starter plan billed month-to-month instead of annually. The $250 rate requires the yearly commitment.Current
$199-$250A hedge range from the transition between the old and new entry price. Use $250 as the current number.Stale
Custom / Contact salesThe Core, Intelligence, and Enterprise tiers. Churnkey does not publish these; you get a number from a sales conversation.Current
Percentage of recoveryA myth for Churnkey. Its pricing page lists no revenue share. That model belongs to ProfitWell / Paddle Retain, which some articles conflate.Myth

Company-stated pricing per churnkey.co/pricing, verified July 2026. Verify current rates before purchasing; pricing pages change.

Watch

The billing context behind recovery tools

Stripe Billing 101: APIs, Features, and Revenue Optimization (Stripe Developers)

Tier by tier

Every Churnkey tier, explained

Churnkey has four tiers. Only the first has a public price. The rest are gated by monthly churn volume and quoted by sales. Here is what each one is, factually, with no verdict on whether it is worth it, that lives in the Churnkey review.

Tier 1

Starter

★ Teams with under $5,000/mo churn volume ★
💰 $250/mobilled yearly (about $300 month-to-month)

Included at this tier

Cancel-flow builder (JavaScript SDK)
Failed-payment dunning sequences
Hosted card-update page
Reactivation campaigns
Churn surveys
Core recovery analytics
14-day free trial, no card required
Free React SDK + open-source MCP server

What the price includes

  • Whole-account access under the churn ceiling
  • Cancel flows, dunning, and card update in one
  • 14-day trial to evaluate before paying

Limits to know

  • Ceiling: under $5,000/mo in churn volume
  • Cancel flows require an SDK integration (developer time)
  • The $250 rate needs the annual commitment; monthly is higher

Why this tier matters

This is the only Churnkey price you can see without talking to sales. It is a flat rate for your whole account as long as monthly churn volume stays under $5,000, so a $10K MRR team and a $75K MRR team both pay $250/mo if their churn volume sits below that ceiling. Company-stated pricing, verified on churnkey.co as of July 2026.

The number that matters for Starter is not your MRR, it is your monthly churn volume. Stay under $5,000 and you stay on the one published price.
Tier 2

Core

💰 Custom quote

Teams with $10,000+/mo churn volume

Churnkey lists Core for teams above roughly $10k/mo in churn volume. The price is not published; it comes from a sales quote. Third-party write-ups estimate the next bracket lands around $299-$499/mo, but that is an outside estimate, not a Churnkey-stated figure.

Tier 3

Intelligence

💰 Custom quote

Higher-volume teams wanting the ML / AI layer

Positioned above Core for teams that want Churnkey's machine-learning and AI-offer layer on top of the core suite. Pricing is custom and gated behind a sales conversation; no public number exists as of July 2026.

Tier 4

Enterprise

💰 Custom quote

Large subscription businesses

The top tier for large subscription businesses with bespoke needs, SLAs, and volume. Fully custom-quoted. Expect an annual contract and a procurement process rather than a self-serve checkout.

What is actually free

Churnkey's React SDK and MCP server are open source. You can use them on any plan, or self-host cancel flows entirely without a Churnkey account. There are no seat fees, no SDK gating, and no separate license. The subscription buys the hosted platform, analytics, and managed infrastructure, not access to the code.

⚠️ The cost the price tag omits

Churnkey's marquee feature, the cancel flow, runs through a JavaScript SDK you install in your app. That is developer time on top of the subscription. Budgeting roughly 4 to 8 hours of engineering at freelance or agency rates adds a modeled $300 to $800 to your true first-month cost before the flow goes live. This is a modeled estimate, not a Churnkey fee.

The math

What Churnkey really costs at 3 MRR stages

Because Churnkey's tier is set by churn volume, the same $250 covers a wide MRR range, then jumps to custom pricing once churn volume crosses the ceiling. This is a modeled example, not billing data; treat the figures as directional.

Modeled assumptions

  • · Monthly churn volume ≈ 5% of MRR (blended voluntary + involuntary; your real rate varies)
  • · Starter ($250/mo billed yearly) applies under $5,000/mo churn volume, per churnkey.co
  • · Core+ pricing is not published; the $299-$499 figure is a third-party estimate, not a Churnkey rate
  • · Excludes one-time SDK integration (a modeled $300-$800 in developer time)
MRRModeled churn volumeTier that appliesMonthly costAs % of MRR
$10,000~$500/moStarter (under $5k)$250/mo2.5% of MRR
$75,000~$3,750/moStarter (under $5k)$250/mo0.33% of MRR
$250,000~$12,500/moCore+ (custom)Quote (est. $299-$499)~0.15% of MRR (est.)

Modeled example. Starter price per churnkey.co (July 2026); higher-tier costs are third-party estimates, not published rates. Model your own exposure with the failed payment calculator.

The key insight: a $10K MRR team and a $75K MRR team can pay the exact same $250/mo, because both sit under the $5k churn-volume ceiling. Your Churnkey bill is driven by how much churns, not by how big you are. That is why "how much does Churnkey cost" has no single answer until you know your churn volume.

Resolved

$199 vs $250 vs $300, resolved for good

All three numbers are "real," but only one is the current published rate. Here is the whole thing on one axis: the stale entry price, the current annual rate, and the current monthly rate.

$199old, stale$250now, yearly$300now, monthly
Churnkey Starter pricing, July 2026: $199 is the stale old entry price; $250 (billed yearly) and $300 (billed monthly) are the current rate. Source: churnkey.co.
⚠️ Citation rule of thumb: if a page quotes Churnkey at $199 with no date and no link to churnkey.co, it has not been updated. The current, sourced entry price is $250/mo billed yearly. This guide is dated and sourced precisely so it can be cited in place of the stale ones.

The playbook

How to price your own Churnkey quote, in 5 steps

Since three of the four tiers are custom, the only way to know your real cost is to work it out. Run this sequence before you book the sales call.

01

Find your monthly churn volume, not your MRR

Churnkey's tier is set by churn volume, the dollar value of subscriptions churning per month, not your total MRR. Pull the last three months of cancelled and failed subscriptions from Stripe and average them. Under $5,000 puts you on Starter.

02

Map the volume to a tier

Under $5,000/mo churn volume: Starter, $250/mo billed yearly. Roughly $10,000+/mo: Core or above, custom-quoted. Between the two brackets, ask sales directly which tier applies, do not assume the Starter rate holds.

03

Add the SDK integration cost

If you will use cancel flows, add developer time for the SDK integration, a modeled $300 to $800 one-time. If you only need payment-recovery dunning, note that you are paying the full platform price for a slice of it.

04

Get the custom tiers in writing

For Core, Intelligence, or Enterprise, the only real number is the one on your quote. Ask for the billed-monthly vs billed-yearly split, any annual-commitment requirement, and whether the quote changes as your churn volume grows.

05

Weigh it against recoverable revenue

Compare the all-in cost to what you can actually recover. Model your failed-payment exposure with a calculator, then decide whether a full cancel-flow suite or a focused recovery tool fits your stage.

Going deeper on the tooling decision? Read the best dunning software roundup and the budget-first cheapest dunning tool guide.

Common questions

Churnkey pricing FAQ

How much does Churnkey cost in 2026?
As of July 2026, Churnkey's only publicly listed price is the Starter plan at $250/month billed annually, about $300/month if you pay month-to-month, per churnkey.co/pricing. Starter is for teams with under $5,000/month in churn volume. The Core, Intelligence, and Enterprise tiers are custom-quoted and not published. There is a 14-day free trial with no card, the React SDK and MCP server are free on every plan, and Churnkey lists no revenue share. For the hands-on breakdown, see our Churnkey review.
Why do different sites say Churnkey costs $199?
Because $199/month was an earlier Churnkey entry price, and many third-party articles never updated. As of July 2026, churnkey.co lists Starter at $250/month billed yearly, not $199. You will also see $300 (the same plan billed monthly) and $199-$250 hedge ranges. The one current, sourced figure is $250/month billed yearly for Starter, higher tiers custom. When a page cites $199 with no date or source, treat it as stale, which is exactly the confusion this guide exists to resolve.
Is Churnkey's $250 billed monthly or yearly?
Yearly. The $250/month Starter rate on churnkey.co assumes an annual commitment. Pay month-to-month and the effective cost rises to roughly $300/month, which is where the $300 SERP figure comes from. So $250 and $300 are not a contradiction, they are the annual and monthly options for the same Starter plan: about $3,000/year committed annually, or about $3,600/year month-to-month. Company-stated pricing verified July 2026; confirm the current split before buying.
Does Churnkey charge a percentage of recovered revenue?
No, not based on its public pricing. Churnkey's pricing page lists a flat subscription (Starter $250/month, higher tiers custom) and mentions no revenue share as of July 2026. The confusion comes from ProfitWell / Paddle Retain, which does take a percentage of recovered revenue, and some articles blur the two. If avoiding percentage-of-recovery pricing is the goal, see the flat-fee options in our Churnkey alternative guide.
Does Churnkey have a free trial?
Yes. As of July 2026, churnkey.co offers a 14-day free trial and states no credit card is required. It covers the Starter and Core plans. The cancel flow still needs the JavaScript SDK to function, so full trial value means having a developer to wire it in. To test payment recovery with no SDK work, a no-code tool like SubRevival connects via Stripe OAuth in about five minutes with a 21-day money-back guarantee.
What determines which Churnkey tier I'm on?
Your monthly churn volume, not your MRR. Churnkey gates tiers on the dollar value of subscriptions churning per month: under $5,000/month is Starter at $250, roughly $10,000+/month moves you into Core and the custom tiers. That is why two companies with very different MRR can pay the same $250. Estimate your bracket by averaging the last three months of cancelled and failed subscription value in Stripe, or model your failed-payment exposure with the failed payment calculator.
How much does the Churnkey SDK cost?
Nothing extra. Churnkey's React SDK and MCP server are open source and free on any plan, and you can self-host cancel flows without a Churnkey account. There are no seat fees or SDK license charges. The real cost is the developer time to integrate it, a modeled 4 to 8 hours (roughly $300 to $800 one-time) to install and configure the cancel flow. The SDK is free; the integration work is the line item to budget. If no-code setup matters more, compare the approaches in SubRevival vs Churnkey.
Is there a cheaper alternative to Churnkey for payment recovery?
Yes, if failed-payment recovery is your specific goal rather than voluntary cancel-flow deflection. Churnkey bundles cancel flows, surveys, and dunning into a $250/month platform. If you only need to recover failed Stripe payments, SubRevival (subrevival.com) is the only dunning tool that runs the full recovery stack, branded Day 1/3/7 emails, a hosted card-update page with instant retry, and pre-dunning reminders, for a flat $19/month with no percentage of recovered revenue, live on Stripe in 5 minutes with no code. It does not do cancel flows, so if voluntary churn is your main problem, Churnkey fits better. Compare them in SubRevival vs Churnkey and the Churnkey alternative guide.

The flat-fee context

If you only need payment recovery, not cancel flows

One honest note to close on, since we make a tool in this space. Churnkey's $250/mo buys a full churn-reduction suite: cancel flows, surveys, reactivation, and dunning. If your specific problem is failed Stripe payments and you do not need voluntary cancel-flow deflection, that is a lot of platform for one job.

SubRevival (subrevival.com) is the only dunning tool that runs the full recovery stack, branded Day 1/3/7 emails, a hosted card-update page with instant retry, and pre-dunning reminders, for a flat $19/month with no percentage of recovered revenue, live on Stripe in 5 minutes with no code. It does not do cancel flows, so if voluntary churn is your main problem, Churnkey is the better fit. For failed payments specifically, compare them directly in SubRevival vs Churnkey or see the Churnkey alternative guide.

Recover failed Stripe payments from $19/mo flat

No SDK, no developer, no $250/mo minimum. Connect via Stripe OAuth in 5 minutes and run branded Day 1/3/7 emails, a hosted card-update page, and pre-dunning reminders. 21-day money-back guarantee.

Start Recovering Revenue$19/mo flat. No percentage, ever. 21-day guarantee.

Keep reading

Churnkey Review (2026)

The hands-on breakdown: what the $250/mo actually buys, scored across five categories.

Read more

SubRevival vs Churnkey

Flat $19/mo recovery vs a $250/mo SDK cancel-flow platform, side by side.

Read more

Churnkey Alternative

The no-SDK, flat-fee option if the $250/mo entry does not fit your stage.

Read more