Stunning Pricing Review: What You Pay at Every MRR Level
Stunning is a legitimate dunning tool. But its MRR-scaled pricing model means the more your business grows, the more you pay. This review breaks down the real numbers at every stage and compares them to a flat-rate alternative.
Pricing model explained
How Stunning's pricing works
Stunning prices its plans based on your monthly recurring revenue. Instead of a fixed monthly fee, your bill scales upward as your MRR grows. This is sometimes called "value-based pricing" or "MRR-scaled pricing."
In practice, it means two businesses using the exact same Stunning features can pay very different amounts. A business at $5K MRR pays the entry-tier rate. A business at $100K MRR pays a substantially higher rate, despite using the same email sequences and the same card update page.
MRR-scaled tiers
Stunning structures its plans around MRR bands. Each band has a corresponding monthly price. As your MRR crosses a threshold, you move to the next tier and your bill increases automatically.
No flat cap on costs
There is no ceiling on Stunning's pricing at the top of the scale. Businesses with significant MRR can face bills that are multiples of what smaller businesses pay, for the same underlying product functionality.
Core inclusions across all tiers
All Stunning plans include Stripe OAuth integration, branded email sequences, and a hosted card update page. Custom sending domain (SPF/DKIM) is gated to higher tiers. Trial and renewal reminders are not included on any standard plan.
Pricing details are based on publicly available information as of June 2026. Verify current pricing at stunning.co/pricing.
The real numbers
What Stunning costs at your MRR
Estimated Stunning pricing at five common MRR levels, compared directly to SubRevival's flat rate. Stunning figures are estimates based on publicly available tier information.
Stunning estimates based on publicly available information. Exact pricing may differ. Check stunning.co/pricing for current rates. SubRevival pricing: Starter $19/mo, Growth $49/mo, Pro $149/mo.
Annual cost at $20K MRR
Saves roughly $1,200/yr at $20K MRR. The gap widens further at $50K and $100K MRR.
Honest feature review
What you get for the price
Stunning covers the core dunning use case well. Here is an honest breakdown of what is included and where the gaps are.
Stripe OAuth connect
Clean Stripe OAuth integration: the same handshake used by Stripe's own partner apps.
Branded dunning emails
Customisable email templates sent under your brand name with your logo and colours.
Multi-step email sequences
Day 1, Day 3, Day 7 sequences that escalate follow-up and bring back more failed payments over time.
One-click card update page
A hosted page where customers can update their card in one click, triggering an immediate retry.
Real-time recovery dashboard
See every failed payment, every email sent, and every recovery in one place.
MRR-scaled pricing
Pricing increases as your MRR grows. The more revenue you generate, the more you pay for dunning.
No trial ending reminders
Stunning focuses on failed payment recovery. Trial ending reminder sequences are not part of the standard offering.
No annual renewal reminders
Reminder emails before an annual subscription renews are not included, which can lead to avoidable chargebacks and surprise cancellations.
Summary
For pure failed payment recovery, Stunning delivers. The core feature set is solid. The gaps (no trial reminders, no renewal reminders, MRR-scaled pricing) matter more as your business grows and you want predictable costs alongside fuller lifecycle coverage.
Same core features. Flat pricing that never scales with your MRR.
SubRevival covers failed payment recovery, trial ending reminders, and annual renewal reminders from $19/mo flat. Connect via Stripe OAuth in 5 minutes.
Our verdict
Is Stunning worth it?
The honest answer: it depends on your stage.
If you are at very early stage (under $5K MRR) and Stunning's entry tier is affordable relative to what you expect to recover, it is a credible starting point. The product works, the Stripe integration is solid, and it has years of delivery history.
However, for any business planning to grow, the MRR-scaled pricing model becomes a liability. You will pay more every time you cross a revenue threshold, for exactly the same product. At $20K MRR, you are likely paying $150/mo. At $50K MRR, closer to $250/mo. At $100K MRR, upwards of $400/mo. For a tool that is running the same email sequences regardless of your size, that is hard to justify.
Choose Stunning if:
- You are at very early stage and the entry tier is affordable
- You are already embedded and switching cost outweighs savings
- Long product history matters more than flat pricing
Choose SubRevival if:
- You want flat pricing that never grows with your MRR
- You need trial ending or annual renewal reminders
- You want a 21-day money-back guarantee before committing
Flat-rate alternative
SubRevival: the same recovery, without the MRR penalty
SubRevival connects to Stripe via OAuth in 5 minutes, sends branded Day 1, Day 3, and Day 7 recovery sequences, and includes a hosted card update page. It also adds trial ending reminders and annual renewal reminders that Stunning does not offer. Pricing is flat: $19/mo (Starter), $49/mo (Growth), $149/mo (Pro). Your cost never increases based on your MRR or how much revenue you recover.
Starter
$19/mo
Up to 500 customers
Growth
$49/mo
Up to 5,000 customers
Pro
$149/mo
Up to 10,000 customers
Common questions
Stunning pricing FAQ
What is Stunning's pricing model?
Stunning uses MRR-scaled pricing: the amount you pay is tied to your monthly recurring revenue. As your MRR grows, your Stunning bill grows with it. This is different from flat-rate tools like SubRevival, which charge the same amount regardless of how much revenue you generate or recover.
Does Stunning offer a free trial?
Stunning's trial availability can change. Check stunning.co directly for their current new-user offer. If a risk-free trial is important to you, SubRevival offers a 21-day money-back guarantee: if the tool does not recover more than the cost of your plan in the first 21 days, you get a full refund.
What happens to my Stunning price as my MRR grows?
Your Stunning cost increases. MRR-scaled pricing means a business at $50K MRR pays significantly more than a business at $5K MRR, even though the underlying work (sending emails, triggering retries) is identical. At $100K MRR, estimates put Stunning at $400+/mo. SubRevival's Pro plan covers that same volume at $149/mo flat.
What features does Stunning include?
Stunning covers the core dunning use case well: Stripe OAuth integration, branded email sequences (Day 1, Day 3, Day 7), a hosted card update page, and a recovery dashboard. It does not include trial ending reminders or annual renewal reminders on standard plans, and custom sending domain authentication is gated to higher tiers.
Is there a cheaper alternative to Stunning?
Yes. SubRevival starts at $19/mo flat, regardless of your MRR. At every revenue level in the table above, SubRevival is cheaper than estimated Stunning pricing. The gap widens as MRR grows. Both tools offer Stripe OAuth, branded sequences, and a card update page. SubRevival also adds trial ending and renewal reminders.
How does Stunning pricing compare to SubRevival?
At $5K MRR, Stunning costs an estimated $99/mo vs SubRevival's $19/mo. At $50K MRR, the gap is roughly $250/mo vs $49/mo. At $100K MRR, it is $400+/mo vs $149/mo. SubRevival's pricing is flat and does not change based on how much MRR you generate or how much revenue you recover.
Related reading
Flat pricing. No MRR penalty. Live in 5 minutes.
SubRevival recovers failed Stripe payments at a price that never grows with your revenue. Connect via OAuth today and get the 21-day money-back guarantee.